{"id":12420,"date":"2022-11-30T14:58:09","date_gmt":"2022-11-30T05:58:09","guid":{"rendered":"https:\/\/seopack.jp\/seoblog\/?p=12420"},"modified":"2022-11-30T15:45:43","modified_gmt":"2022-11-30T06:45:43","slug":"search-intent","status":"publish","type":"post","link":"https:\/\/seopack.jp\/seoblog\/search-intent\/","title":{"rendered":"SEO\u306b\u91cd\u8981\u306a\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6d3b\u304b\u3057\u65b9\u307e\u3067\u89e3\u8aac"},"content":{"rendered":"<p>SEO\u5bfe\u7b56\u3067\u8fd1\u5e74\u91cd\u8981\u8996\u3055\u308c\u3066\u3044\u308b\u306e\u304c<strong>\u300c\u691c\u7d22\u610f\u56f3\u300d<\/strong>\u3068\u306a\u308a\u307e\u3059\u3002<br \/>\n\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u306b\u30e9\u30f3\u30af\u30a4\u30f3\u3059\u308b\u70ba\u306b\u306f\u5f79\u306b\u7acb\u3064\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u5fc5\u9808\u3067\u3059\u304c<br \/>\n<span style=\"color: #7bbbb3;font-weight: bold;font-size: 110%;border-bottom: 2px dotted #7bbac6;\">\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u76ca\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u70ba\u306b\u306f\u300c\u691c\u7d22\u610f\u56f3\u300d\u306b\u5408\u3063\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3059\u308b\u4e8b\u306f\u3068\u3066\u3082\u5927\u4e8b\u306a\u4e8b<\/span>\u3067\u3059\u3002<br \/>\n\u3053\u306e\u691c\u7d22\u610f\u56f3\u3068\u63d0\u4f9b\u3059\u308b\u30b3\u30f3\u30c6\u30f3\u30c4\u306e\u5185\u5bb9\u304c\u305a\u308c\u3066\u3044\u308b\u3068SEO\u306f\u56f0\u96e3\u3092\u6975\u3081\u307e\u3059\u3002<br \/>\nSEO\u5bfe\u7b56\u3092\u3057\u3066\u3044\u308b\u306e\u306b\u3069\u3046\u3057\u3066\u3082\u7d50\u679c\u304c\u51fa\u306a\u3044\u3001\u3068\u3044\u3046\u5834\u9762\u306b\u76f4\u9762\u3057\u305f\u969b\u306b<br \/>\n\u4e00\u5ea6\u7acb\u3061\u6b62\u307e\u3063\u3066\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u300c\u691c\u7d22\u610f\u56f3\u300d\u3092\u8003\u3048\u3066\u307f\u307e\u3057\u3087\u3046\u3002<br \/>\n<img src=\"https:\/\/seopack.jp\/seoblog\/wp-content\/uploads\/2022\/11\/20221129_blog_ph.jpg\" alt=\"SEO\u306b\u91cd\u8981\u306a\u691c\u7d22\u610f\u56f3\u3068\u306f\uff1f\u57fa\u790e\u77e5\u8b58\u304b\u3089\u30b3\u30f3\u30c6\u30f3\u30c4\u3078\u306e\u6d3b\u304b\u3057\u65b9\u307e\u3067\u89e3\u8aac\"><br \/>\n<!--more--><br \/>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u691c\u7d22\u610f\u56f3\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\uff09\u3068\u306f\uff1f<\/a><\/li><li><a href=\"#i-2\">\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e\uff08\u5206\u985e\uff09<\/a><ul><li><a href=\"#Know\">Know\u30af\u30a8\u30ea<\/a><\/li><li><a href=\"#Go\">Go\u30af\u30a8\u30ea<\/a><\/li><li><a href=\"#Do\">Do\u30af\u30a8\u30ea<\/a><\/li><li><a href=\"#Buy\">Buy\u30af\u30a8\u30ea<\/a><\/li><\/ul><\/li><li><a href=\"#i-3\">\u691c\u7d22\u610f\u56f3\u306e\u8abf\u3079\u65b9<\/a><\/li><li><a href=\"#SEO\">SEO\u306b\u304a\u3051\u308b\u691c\u7d22\u610f\u56f3\u306e\u91cd\u8981\u6027<\/a><\/li><li><a href=\"#i-4\">\u691c\u7d22\u610f\u56f3\u3092\u8003\u616e\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u4f5c\u6210\u306e\u30dd\u30a4\u30f3\u30c8<\/a><\/li><li><a href=\"#SEO-2\">SEO\u5bfe\u7b56\u3092\u3059\u308b\u306a\u3089\u691c\u7d22\u610f\u56f3\u306e\u4e8b\u3092\u8003\u616e\u3057\u3088\u3046<\/a><\/li><\/ul><\/div>\n<\/p>\n<h3><span id=\"i\">\u691c\u7d22\u610f\u56f3\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\uff09\u3068\u306f\uff1f<\/span><\/h3>\n<p>\u691c\u7d22\u610f\u56f3\uff08\u30a4\u30f3\u30c6\u30f3\u30c8\uff09\u3068\u306f\u3001Google\u306a\u3069\u306e\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3067\u691c\u7d22\u3059\u308b\u969b\u306b\u3001<span style=\"color: #7bbbb3;font-weight: bold;font-size: 110%;border-bottom: 2px dotted #7bbac6;\">\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u304c\u4f55\u3092\u8003\u3048\u3001\u76ee\u7684\u3068\u3057\u3066\u691c\u7d22\u3057\u3066\u3044\u308b\u304b<\/span>\u3068\u3044\u3046\u4e8b\u3092\u8868\u3057\u307e\u3059\u3002<\/p>\n<p>\u4f8b\u3048\u3070\u3001\u300c\u30b7\u30e3\u30a4\u30f3\u30de\u30b9\u30ab\u30c3\u30c8 \u901a\u8ca9\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\uff08\u691c\u7d22\u30af\u30a8\u30ea\uff09\u3092\u5165\u529b\u3057\u305f\u5834\u5408\u306f\u3001\u30b7\u30e3\u30a4\u30f3\u30de\u30b9\u30ab\u30c3\u30c8\u3092\u901a\u8ca9\u3067\u300c\u8cb7\u3044\u305f\u3044\u300d\u3068\u8003\u3048\u691c\u7d22\u3057\u3066\u3044\u308b\u4e8b\u304c\u4e88\u60f3\u3055\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u306e\u3088\u3046\u306a\u691c\u7d22\u610f\u56f3\u3092\u6301\u3063\u305f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b<br \/>\n\u8cfc\u5165\u3067\u304d\u308b\u30da\u30fc\u30b8\u3067\u306f\u306a\u304f\u3001\u300c\u30b7\u30e3\u30a4\u30f3\u30de\u30b9\u30ab\u30c3\u30c8\u306e\u80b2\u3066\u65b9\u300d\u306a\u3069\u306e\u77e5\u8b58\u3092\u63d0\u4f9b\u3059\u308b\u30da\u30fc\u30b8\u3092\u8868\u793a\u3057\u3066\u3082\u6050\u3089\u304f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u691c\u7d22\u610f\u56f3\u3092\u6e80\u305f\u3059\u4e8b\u306f\u3067\u304d\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306e\u8a55\u4fa1\u3082\u540c\u69d8\u3067\u3059\u3002<br \/>\n\u691c\u7d22\u30e9\u30f3\u30ad\u30f3\u30b0\u306e\u6c7a\u5b9a\u306b\u306f\u69d8\u3005\u306a\u8981\u56e0\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u305d\u306e\u3046\u3061\u306e\u3072\u3068\u3064\u306b\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u5f79\u306b\u7acb\u3064\u30da\u30fc\u30b8\u304b\u3069\u3046\u304b\u3001\u3068\u3044\u3046\u70b9\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u4e0a\u8a18\u306e\u4f8b\u3067\u3044\u304f\u3068\u3001<br \/>\n\u300c\u30b7\u30e3\u30a4\u30f3\u30de\u30b9\u30ab\u30c3\u30c8 \u901a\u8ca9\u300d\u3068\u3044\u3046\u30ad\u30fc\u30ef\u30fc\u30c9\u3067\u306f\u80b2\u3066\u65b9\u306e\u77e5\u8b58\u30da\u30fc\u30b8\u306f\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u306b\u9ad8\u304f\u8a55\u4fa1\u3055\u308c\u308b\u4e8b\u306f\u306a\u3044\u3067\u3057\u3087\u3046\u3002<\/p>\n<h3><span id=\"i-2\">\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e\uff08\u5206\u985e\uff09<\/span><\/h3>\n<p><span style=\"color: #7bbbb3;font-weight: bold;font-size: 110%;border-bottom: 2px dotted #7bbac6;\">\u691c\u7d22\u610f\u56f3\u306e\u7a2e\u985e\u306f\u5927\u304d\u304f\uff14\u3064\u306e\u30af\u30a8\u30ea\u30bf\u30a4\u30d7\u306b\u5206\u304b\u308c\u307e\u3059<\/span>\u3002<br \/>\nDo\u30af\u30a8\u30ea\u3001Know\u30af\u30a8\u30ea\u3001Go\u30af\u30a8\u30ea\u3001Buy\u30af\u30a8\u30ea\u306e\uff14\u3064\u3068\u306a\u308a\u307e\u3059\u304c<br \/>\n\u305d\u308c\u305e\u308c\u306e\u30af\u30a8\u30ea\u30bf\u30a4\u30d7\u306b\u3064\u3044\u3066\u307f\u3066\u3044\u304d\u307e\u3057\u3087\u3046\u3002<\/p>\n<h4 style=\"background: #7bbac6;color: #fff;\"><span id=\"Know\">Know\u30af\u30a8\u30ea<\/span><\/h4>\n<p>\u77e5\u308a\u305f\u3044\u3068\u8003\u3048\u691c\u7d22\u3059\u308b\u306e\u304c\u300cKnow\u30af\u30a8\u30ea\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<br \/>\n\u300c\u672d\u5e4c \u5929\u6c17\u300d\u300cSEO\u3068\u306f\u300d\u300c\u75e9\u305b\u308b\u65b9\u6cd5\u300d\u306a\u3069<br \/>\n\u30ad\u30fc\u30ef\u30fc\u30c9\u5185\u306b\u77e5\u308a\u305f\u3044\u3068\u3044\u3046\u8a00\u8449\u304c\u542b\u307e\u308c\u3066\u3044\u306a\u304f\u3066\u3082<br \/>\n\u7b54\u3048\u3092\u63a2\u3057\u3066\u3044\u308b\u691c\u7d22\u306b\u306a\u308a\u307e\u3059\u3002<br \/>\n\u300c\u30a4\u30f3\u30d5\u30a9\u30e1\u30fc\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<h4 style=\"background: #7bbac6;color: #fff;\"><span id=\"Go\">Go\u30af\u30a8\u30ea<\/span><\/h4>\n<p>\u7279\u5b9a\u306e\u4f01\u696d\u540d\u3084\u30b5\u30a4\u30c8\u540d\u306a\u3069\u6307\u540d\u691c\u7d22\u3092\u3057\u3066\u691c\u7d22\u3059\u308b\u306e\u304c\u300cGo\u30af\u30a8\u30ea\u300d\u306b\u8a72\u5f53\u3057\u307e\u3059\u3002<br \/>\n\u305d\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306b\u300cGo\u300d\u3059\u308b\u30af\u30a8\u30ea\u3067\u3059\u306d\u3002<br \/>\n\u300c\u30ca\u30d3\u30b2\u30fc\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<h4 style=\"background: #7bbac6;color: #fff;\"><span id=\"Do\">Do\u30af\u30a8\u30ea<\/span><\/h4>\n<p>\u300cDo\u30af\u30a8\u30ea\u300d\u306f\u3057\u305f\u3044\u3068\u3044\u3046\u884c\u52d5\u610f\u6b32\u306e\u3042\u308b\u30af\u30a8\u30ea\u3067\u3001<br \/>\n\u300c\u30c8\u30e9\u30f3\u30b6\u30af\u30b7\u30e7\u30ca\u30eb\u30af\u30a8\u30ea\u300d\u3068\u3082\u547c\u3070\u308c\u307e\u3059\u3002<\/p>\n<p>\u30ad\u30fc\u30ef\u30fc\u30c9\u4f8b\u3092\u6319\u3052\u308b\u3068<br \/>\n\u300c\u96e2\u5a5a \u76f8\u8ac7\u300d\u300c\u30a2\u30d7\u30ea \u4f1a\u54e1\u767b\u9332\u300d\u306a\u3069\u304c\u8a72\u5f53\u3057\u3001<br \/>\n\u305d\u306e\u5148\u306bCV\u304c\u671f\u5f85\u3067\u304d\u308b\u30af\u30a8\u30ea\u3068\u306a\u308a\u307e\u3059\u3002<\/p>\n<h4 style=\"background: #7bbac6;color: #fff;\"><span id=\"Buy\">Buy\u30af\u30a8\u30ea<\/span><\/h4>\n<p>\u300cBuy\u30af\u30a8\u30ea\u300d\u306f\u8cb7\u3044\u305f\u3044\u3068\u3044\u3046\u610f\u56f3\u3092\u6301\u3064\u30af\u30a8\u30ea\u3067\u3059\u3002<br \/>\n\u901a\u8ca9\u3084\u6709\u6599\u3001\u8cfc\u5165\u306a\u3069\u3092\u542b\u3080\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u3088\u3046\u306b\u53ce\u76ca\u306b\u7d50\u3073\u4ed8\u304f\u30af\u30a8\u30ea\u304c\u8a72\u5f53\u3057\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-3\">\u691c\u7d22\u610f\u56f3\u306e\u8abf\u3079\u65b9<\/span><\/h3>\n<p>\u691c\u7d22\u7d50\u679c\u306e\u4e0a\u4f4d\u30b5\u30a4\u30c8\u3092\u53c2\u8003\u306b\u4e88\u6e2c\u3059\u308b\u65b9\u6cd5\u3084\u3001\u904e\u53bb\u8a18\u4e8b\u300c<a href=\"https:\/\/seopack.jp\/seoblog\/keywords_intent_2019\/\">\u30ad\u30fc\u30ef\u30fc\u30c9\u9078\u3073\u3001\u3044\u3064\u3082\u306e\u65b9\u6cd5\u306b\u300c\u691c\u7d22\u30cb\u30fc\u30ba\u300d\u3092\u30d7\u30e9\u30b9<\/a>\u300d\u3067\u3082\u7d39\u4ecb\u3057\u307e\u3057\u305f\u304c\u3001Google\u691c\u7d22\u306e\u30b5\u30b8\u30a7\u30b9\u30c8\u30ad\u30fc\u30ef\u30fc\u30c9\u3092\u5229\u7528\u3059\u308b\u3068\u3044\u3046\u65b9\u6cd5\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<p>\u5b9f\u969b\u306bGoogle\u3067\u691c\u7d22\u3057\u691c\u7d22\u7d50\u679c\u3092\u898b\u308b\u3068\u3001\u4f8b\u3048\u3070Know\u30af\u30a8\u30ea\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u306e\u5834\u5408\u306f\u3001<br \/>\n\u8a18\u4e8b\u30da\u30fc\u30b8\u306a\u3069\u300c\u77e5\u308a\u305f\u3044\u300d\u306b\u5fdc\u3048\u308b\u30da\u30fc\u30b8\u304c\u4e0a\u4f4d\u306b\u4e26\u3093\u3067\u3044\u308b\u4e8b\u304c\u308f\u304b\u308a\u307e\u3059\u3002<\/p>\n<p>Google\u306f\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u5229\u4fbf\u6027\u3092\u4e00\u756a\u306b\u8003\u3048\u691c\u7d22\u7d50\u679c\u3092\u8868\u793a\u3057\u3088\u3046\u3068\u3057\u3066\u3044\u308b\u306e\u3067<br \/>\n\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306e\u6b32\u3057\u3044\u60c5\u5831\u304c\u3059\u3050\u306b\u898b\u3064\u304b\u308b\u3088\u3046\u306b\u691c\u7d22\u610f\u56f3\u3068\u5408\u81f4\u3057\u305f\u30da\u30fc\u30b8\u3092\u8a55\u4fa1\u3057\u3066\u3044\u307e\u3059\u3002<\/p>\n<h3><span id=\"SEO\">SEO\u306b\u304a\u3051\u308b\u691c\u7d22\u610f\u56f3\u306e\u91cd\u8981\u6027<\/span><\/h3>\n<p>\u5192\u982d\u3067\u3082\u8ff0\u3079\u305f\u901a\u308a\u3001SEO\u5bfe\u7b56\u3092\u3059\u308b\u306a\u3089\u3001\u691c\u7d22\u610f\u56f3\u306b\u5408\u81f4\u3057\u305f\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u63d0\u4f9b\u3057\u306a\u3051\u308c\u3070\u691c\u7d22\u4e0a\u4f4d\u5316\u306f\u96e3\u3057\u3044\u3068\u3044\u3048\u307e\u3059\u3002<\/p>\n<p>\u30da\u30fc\u30b8\u3092\u4f5c\u6210\u3059\u308b\u969b\u306b\u3001\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306f\u4f55\u3092\u6c42\u3081\u3066\u3044\u308b\u306e\u304b\u3092\u8abf\u67fb\u3057\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u7d44\u307f\u7acb\u3066\u308b\u4e8b\u3067\u9ad8\u54c1\u8cea\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u4f5c\u6210\u3059\u308b\u4e8b\u306b\u7e4b\u304c\u308a\u307e\u3059\u3002<\/p>\n<h3><span 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