{"id":3562,"date":"2016-07-10T08:00:32","date_gmt":"2016-07-09T23:00:32","guid":{"rendered":"http:\/\/seopack.jp\/seoblog\/?p=3562"},"modified":"2021-06-17T14:50:28","modified_gmt":"2021-06-17T05:50:28","slug":"20160710-kwp-not-organic","status":"publish","type":"post","link":"https:\/\/seopack.jp\/seoblog\/20160710-kwp-not-organic\/","title":{"rendered":"\u3010\u66f4\u65b0\uff1aGoogle\u304c\u64a4\u56de\u3011\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306f\u300c\u5168\u81ea\u7136\u691c\u7d22\u300d\u306e\u898b\u7a4d\u6570"},"content":{"rendered":"<p><strong>\u203bGoogle\u60c5\u5831\u306b\u57fa\u3065\u304d\u672c\u8a18\u4e8b\u7b2c\u4e00\u7a3f\u3092\u516c\u958b\u5f8c\u3001<span style=\"color:red;\">Google\u304b\u3089\u516c\u5f0f\u8a02\u6b63\u30b3\u30e1\u30f3\u30c8\u304c\u51fa\u3055\u308c<\/span>\u3001\u7d50\u5c40\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u300c\u6708\u9593\u5e73\u5747\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u300d\u306b\u306f\u3001\u5e83\u544a\u63b2\u8f09\u3055\u308c\u308b\u304b\u3069\u3046\u304b\u306b\u95a2\u308f\u3089\u305a\u3001<span  style=\"color:red;\">\u5168\u90e8\u306e\u81ea\u7136\u691c\u7d22\u306e\u56de\u6570\u898b\u7a4d\u3092\u793a\u3057\u3066\u3044\u308b<\/span>\u3001\u3068\u767a\u8a00\u3092\u6b63\u3057\u307e\u3057\u305f\u3002<\/strong><img loading=\"lazy\" src=\"http:\/\/seopack.jp\/seoblog\/wp-content\/uploads\/2016\/07\/20160710-kwp-not-organic2b.png\" alt=\"20160710-kwp-not-organic2b\" width=\"634\" height=\"359\" class=\"aligncenter size-full wp-image-3578\" \/><!--more--><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#Google\">Google\u60c5\u5831\u4fee\u6b63\u3001\u3084\u306f\u308a\u300c\u5168\u81ea\u7136\u691c\u7d22\u300d<\/a><\/li><li><a href=\"#KWP\">\u300cKWP\u306f\u81ea\u7136\u691c\u7d22\u542b\u307e\u305a\u300d\u306f\u8aa4\u308a<\/a><\/li><li><a href=\"#i\">\u5e83\u544a\u306e\u6709\u7121\u95a2\u4fc2\u306a\u304f\u30af\u30a8\u30ea\u898b\u7a4d\u8868\u793a<\/a><\/li><li><a href=\"#i-2\">\u3088\u308a\u30e9\u30a4\u30c8\u306a\u30c4\u30fc\u30eb\u3068\u4f75\u7528\u3057\u4f7f\u3044\u5206\u3051\u3092<\/a><\/li><\/ul><\/div>\n\n<h3><span id=\"Google\">Google\u60c5\u5831\u4fee\u6b63\u3001\u3084\u306f\u308a\u300c\u5168\u81ea\u7136\u691c\u7d22\u300d<\/span><\/h3>\n<p>\u5f53\u521d\u3001Google\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\uff08KWP\uff09\u306e\u300c\u6708\u9593\u5e73\u5747\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u898b\u7a4d\u3082\u308a\u300d\u306e\u6570\u304c\u300c\u81ea\u7136\u691c\u7d22\u5168\u4f53\u3067\u306f\u306a\u3044\u300d\u3068\u3001Google\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u30b5\u30dd\u30fc\u30c8\u30b9\u30bf\u30c3\u30d5\u304c\u8a8d\u3081\u305f\u3001\u3068\u8a00\u308f\u308c\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u305d\u306e\u5f8cGoogle\u306e\u30b9\u30dd\u30fc\u30af\u30b9\u30de\u30f3\u3067\u3042\u308b\u30b8\u30e7\u30f3\u30fb\u30df\u30e5\u30fc\u30e9\u30fc\u304c\u300c\uff08\u3084\u306f\u308a\uff09\u81ea\u7136\u691c\u7d22\u5168\u3066\u306e\u30c7\u30fc\u30bf\u3092\u542b\u3093\u3060\u6570\u3060\u300d\u3068\u8a02\u6b63\u30b3\u30e1\u30f3\u30c8\u3092\u51fa\u3057\u307e\u3057\u305f\u3002<\/p>\n<blockquote><p>\uff08\u524d\u56de\u306e\u5831\u9053\u5185\u5bb9\u3092\u53d7\u3051\u3066\uff09\u30a2\u30c9\u30ef\u30fc\u30ba\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u306e\u30b9\u30bf\u30c3\u30d5\u304c\u3001\u30c7\u30fc\u30bf\u3092\u79c1\u306b\u9001\u3063\u3066\u304f\u308c\u305f\u306e\u3067\u3059\u304c\u3001\u305d\u3061\u3089\u306b\u3088\u308c\u3070\u3001\u3084\u306f\u308a\u30c7\u30fc\u30bf\u306f\u5168\u3066\u306e\u81ea\u7136\u691c\u7d22\u306e\u30c7\u30fc\u30bf\u3082\u542b\u3093\u3067\u3044\u307e\u3057\u305f\u3002\uff08\u5f53\u793e\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u306b\u305d\u306e\u65e8\u4ed8\u3051\u52a0\u3048\u308b\u3053\u3068\u306b\u3057\u307e\u3059\uff09<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-cards=\"hidden\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\">The AdWords Keyword Planner folks pinged me about their data: it includes all search data (we&#39;ll add to the docs). <a href=\"https:\/\/t.co\/15dKwOLYSf\">pic.twitter.com\/15dKwOLYSf<\/a><\/p>\n<p>&mdash; John Mueller (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/751389567291383809\">2016\u5e747\u67088\u65e5<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u203b\u306a\u304a\u3001\u30df\u30e5\u30fc\u30e9\u30fc\u306e\u8a00\u3046\u300c\u30c9\u30ad\u30e5\u30e1\u30f3\u30c8\u300d\u304c\u3001\u30e6\u30fc\u30b6\u30fc\u5411\u3051\u30b5\u30dd\u30fc\u30c8\u6587\u66f8\u306a\u306e\u304b\u3001Google\u793e\u5185\u6587\u66f8\u306a\u306e\u304b\u3001\u4eca\u306e\u3068\u3053\u308d\u5177\u4f53\u7684\u306a\u8aac\u660e\u306f\u306a\u304f\u3001\u8a73\u7d30\u306f\u306f\u3063\u304d\u308a\u3057\u3066\u3044\u307e\u305b\u3093\u3002<\/p>\n<h3><span id=\"KWP\">\u300cKWP\u306f\u81ea\u7136\u691c\u7d22\u542b\u307e\u305a\u300d\u306f\u8aa4\u308a<\/span><\/h3>\n<p>\u305d\u3082\u305d\u3082\u306f\u3001KWP\u306e\u898b\u7a4d\u6570\u306e\u51fa\u51e6\u3092\u8cea\u554f\u3057\u305f\u3042\u308b\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306b\u5bfe\u3057\u3001\u7c73SEO\u30a8\u30ad\u30b9\u30d1\u30fc\u30c8\u306e\u30b0\u30ec\u30f3\u30fb\u30b2\u30a4\u30d6\u304c\u3001\u81ea\u7136\u691c\u7d22\u304c\u305d\u3053\u306b\u542b\u307e\u308c\u3066\u3044\u306a\u3044\u3001\u3068\u300c<a href=\"https:\/\/twitter.com\/glenngabe\/status\/751031028764979205\" target=\"_blank\">\u30a2\u30c9\u30ef\u30fc\u30ba\u30b9\u30bf\u30c3\u30d5\u306b\u78ba\u8a8d\u3092\u53d6\u3063\u305f\u3046\u3048\u3067<img loading=\"lazy\" src=\"http:\/\/seopack.jp\/seoblog\/wp-content\/uploads\/2016\/04\/icon-opennewtab.png\" alt=\"\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f\" width=\"14\" height=\"14\" style=\"margin:0 5px 0 2px; display:inline;\" \/><\/a>\u300d\u8fd4\u7b54\u3057\u305f\u306e\u304c\u59cb\u307e\u308a\u3067\u3057\u305f\u3002<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"en\" dir=\"ltr\"><a href=\"https:\/\/twitter.com\/robbtweets\">@robbtweets<\/a> Hey, saw your question in the webmaster hangout. AW Keyword Planner is based on queries where ads show up. Not pure organic.<\/p>\n<p>&mdash; Glenn Gabe (@glenngabe) <a href=\"https:\/\/twitter.com\/glenngabe\/status\/750739821140725761\">2016\u5e747\u67086\u65e5<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u3057\u304b\u3057\u3001<strong>\u3069\u3046\u3084\u3089Google\u793e\u5185\u60c5\u5831\u306b\u305d\u3082\u305d\u3082\u8aa4\u308a\u304c\u3042\u3063\u305f<\/strong>\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u30b2\u30a4\u30d6\u3082\u304a\u305d\u3089\u304f\u306f\u3001\u540c\u3058\u5185\u5bb9\u306e\u60c5\u5831\u30bd\u30fc\u30b9\u304b\u3089\u3001\u524d\u3082\u3063\u3066\u305d\u306e\u30a2\u30c9\u30ef\u30fc\u30ba\u30b9\u30bf\u30c3\u30d5\u3068\u540c\u3058\u8a8d\u8b58\u3092\u6301\u3063\u3066\u3044\u305f\u3068\u601d\u308f\u308c\u307e\u3059\u3002\u60f3\u50cf\u3059\u308b\u306b\u3001\u30b2\u30a4\u30d6\u3084\u30a2\u30c9\u30ef\u30fc\u30ba\u30b9\u30bf\u30c3\u30d5\u306e\u52d8\u9055\u3044\u3068\u3044\u3046\u3088\u308a\u3001\u305d\u3082\u305d\u3082KWP\u30c7\u30fc\u30bf\u306e\u5b9a\u7fa9\u304c\u6b63\u3057\u304f\u5171\u6709\u3055\u308c\u3066\u3044\u306a\u304b\u3063\u305f\u306e\u3067\u306f\u306a\u3044\u304b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<p>\u305d\u3053\u3078\u3001\u4eca\u56de\u306e\u8a71\u304cSEO\u754c\u9688\u3067\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u3001\u30a2\u30c9\u30ef\u30fc\u30ba\u306e\u4e0a\u7d1a\u30b9\u30bf\u30c3\u30d5\u304c\u5b9f\u30c7\u30fc\u30bf\u306e\u78ba\u8a8d\u306b\u8e0f\u307f\u8fbc\u307f\u3001\u30b9\u30dd\u30fc\u30af\u30b9\u30de\u30f3\u3067\u3042\u308b\u30df\u30e5\u30fc\u30e9\u30fc\u306b\u60c5\u5831\u4fee\u6b63\u3092\u8a17\u3057\u305f\u3088\u3046\u3067\u3059\u3002<\/p>\n<h3><span id=\"i\">\u5e83\u544a\u306e\u6709\u7121\u95a2\u4fc2\u306a\u304f\u30af\u30a8\u30ea\u898b\u7a4d\u8868\u793a<\/span><\/h3>\n<p>KWP\u306e\u898b\u7a4d\u6570\u306f\u3001\u30a2\u30c9\u30ef\u30fc\u30ba\u5e83\u544a\u306e\u65bd\u7b56\u691c\u8a0e\u306e\u307f\u306a\u3089\u305a\u3001SEO\u5bfe\u7b56\u3067\u306e\u30ad\u30fc\u30ef\u30fc\u30c9\u898f\u6a21\u8abf\u67fb\u306b\u3082\u5e83\u304f\u7528\u3044\u3089\u308c\u3066\u3044\u307e\u3059\u3002\u305d\u306e\u305f\u3081\u3001\u81ea\u7136\u691c\u7d22\u304c\u5b9f\u306f\u5165\u3063\u3066\u3044\u306a\u3044\u3068\u306a\u308b\u3068\u3001\u305d\u3046\u3068\u3046\u30a4\u30f3\u30d1\u30af\u30c8\u306e\u3042\u308b\u30cb\u30e5\u30fc\u30b9\u3067\u3057\u305f\u304c\u3001\u5b9f\u969b\u306f\u3084\u306f\u308a\u300c\u3061\u3083\u3093\u3068\u5165\u3063\u3066\u308b\u300d\u3088\u3046\u3067\u3059\u3002<\/p>\n<p>\u305f\u3068\u3048\u3070\u4e0b\u56f3\u306e\u3088\u3046\u306a\u691c\u7d22\u30af\u30a8\u30ea\uff08\u4f8b\uff1a\u300c\u5e83\u544a \u52b9\u7387\u3088\u304f\u300d\uff09\u3060\u3068\u5e83\u544a\u304c\u8868\u793a\u3055\u308c\u306a\u3044\u3053\u3068\u304c\u3042\u308a\u307e\u3059\u304c\u3001\u5e83\u544a\u306e\u6709\u7121\u306b\u95a2\u308f\u3089\u305a\u3001\u304a\u305d\u3089\u304f\u3053\u3046\u3057\u305f\u691c\u7d22\u30af\u30a8\u30ea\u306e\u5206\u3082\u3001<strong>KWP\u306e\u898b\u7a4d\u6570\u306b\u3057\u3063\u304b\u308a\u542b\u307e\u308c\u3066\u3044\u308b<\/strong>\u3088\u3046\u3067\u3059\u3002<br \/>\n<a href=\"\/seoblog\/wp-content\/uploads\/2016\/07\/20160710-kwp-not-organic-cap.png\"><img loading=\"lazy\" src=\"http:\/\/seopack.jp\/seoblog\/wp-content\/uploads\/2016\/07\/20160710-kwp-not-organic-cap.png\" alt=\"20160710-kwp-not-organic-cap\" width=\"770\" height=\"258\" class=\"aligncenter size-full wp-image-3566\" style=\"border: 1px solid #ccc;\" \/><\/a><\/p>\n<p>\u305f\u3060\u3057\u3001\u3042\u307e\u308a\u306b\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u304c\u5c11\u306a\u3044\u5834\u5408\u306f\u3001\u3082\u3061\u308d\u3093\u6708\u9593\u5e73\u5747\u691c\u7d22\u30dc\u30ea\u30e5\u30fc\u30e0\u306b\u306f\u63db\u7b97\u3055\u308c\u306a\u304b\u3063\u305f\u308a\u3001\u300c-\u300d\uff08\u30cf\u30a4\u30d5\u30f3\uff09\u3067\u8868\u793a\u3055\u308c\u308b\u306a\u3069\u306e\u6271\u3044\u3092\u53d7\u3051\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u3088\u308a\u30e9\u30a4\u30c8\u306a\u30c4\u30fc\u30eb\u3068\u4f75\u7528\u3057\u4f7f\u3044\u5206\u3051\u3092<\/span><\/h3>\n<p>\u4eca\u56de\u306e\u8aa4\u60c5\u5831\u306f\u3001US\u3001\u30e8\u30fc\u30ed\u30c3\u30d1\u3001\u307e\u305f\u65e5\u672c\u3067\u306f\u30cb\u30e5\u30fc\u30b9\u3068\u306a\u308a\u3001\u76f8\u5f53\u6df7\u4e71\u304c\u751f\u3058\u3066\u3044\u307e\u3057\u305f\u304c\u3001\u8a02\u6b63\u30a2\u30ca\u30a6\u30f3\u30b9\u304c\u51fa\u3055\u308c\u3001\u5b89\u5fc3\u3057\u305f\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u306f\u591a\u3044\u3088\u3046\u3067\u3059\u3002<br \/>\n\uff08\u7b46\u8005\u3082\u305d\u306e\u4e00\u4eba\u3067\u3059\uff09<\/p>\n<p>\u4eca\u5f8c\u3082\u5909\u308f\u3089\u305a\u3001\u8a73\u7d30\u306a\u30ad\u30fc\u30ef\u30fc\u30c9\u898f\u6a21\u8abf\u67fb\u306b\u306f\u30ad\u30fc\u30ef\u30fc\u30c9\u30d7\u30e9\u30f3\u30ca\u30fc\u3092\u5229\u7528\u3067\u304d\u305d\u3046\u3067\u3059\u3002\u6bce\u56de\u306e\u30ed\u30b0\u30a4\u30f3\u304c\u82e5\u5e72\u7169\u96d1\u3067\u306f\u3042\u308b\u305f\u3081\u3001\u901a\u5e38\u306f<a href=\"\/keyword\/?q=\" target=\"_blank\">\u3088\u308a\u30e9\u30a4\u30c8\u306b\u4f7f\u3048\u308b\u5404\u7a2e\u30c4\u30fc\u30eb<img loading=\"lazy\" src=\"http:\/\/seopack.jp\/seoblog\/wp-content\/uploads\/2016\/04\/icon-opennewtab.png\" alt=\"\u65b0\u3057\u3044\u30bf\u30d6\u3067\u958b\u304f\" width=\"14\" height=\"14\" style=\"margin:0 5px 0 2px; display:inline;\" 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