{"id":3913,"date":"2016-08-29T11:50:21","date_gmt":"2016-08-29T02:50:21","guid":{"rendered":"http:\/\/seopack.jp\/seoblog\/?p=3913"},"modified":"2021-06-22T15:34:32","modified_gmt":"2021-06-22T06:34:32","slug":"20160829-plan-to-run-int-ad-pena","status":"publish","type":"post","link":"https:\/\/seopack.jp\/seoblog\/20160829-plan-to-run-int-ad-pena\/","title":{"rendered":"\u300c\u5168\u753b\u9762\u5e83\u544a\u30da\u30ca\u30eb\u30c6\u30a3\u300d\u5c55\u958b\u304c2017\u5e741\u670810\u65e5\u306b\u6c7a\u307e\u308b"},"content":{"rendered":"<p>\u5148\u65e5\u767a\u8868\u3055\u308c\u305f\u3001\u753b\u9762\u5168\u4f53\u3092\u304a\u304a\u3046\u300c\u90aa\u9b54\u306a\u300d\u5e83\u544a\u3092\u63b2\u8f09\u3059\u308b\u30da\u30fc\u30b8\u306f\u9806\u4f4d\u3092\u4e0b\u3052\u308b\u3001\u3068\u3044\u3046\u300c\u5168\u753b\u9762\u5e83\u544a\u30da\u30ca\u30eb\u30c6\u30a3\u300d\u306f\u30012017\u5e741\u670810\u65e5\u4ee5\u964d\u306b\u5c0e\u5165\u3055\u308c\u308b\u3001\u3068Google\u304c\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u8aac\u660e\u3057\u307e\u3057\u305f\u3002<img loading=\"lazy\" src=\"\/seoblog\/wp-content\/uploads\/2016\/08\/20160829-pena-date.png\" alt=\"20160829-pena-date\" width=\"634\" height=\"359\" class=\"aligncenter size-full wp-image-3916\" \/><!--more--><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#110\">\u300c1\u670810\u65e5\u306b\u300d\u3001\u66f4\u65b0\u65e5\u7a0b\u3092\u660e\u8a18<\/a><\/li><li><a href=\"#i\">\u306a\u305c\u65e5\u7a0b\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u3066\u3044\u308b\u306e\u304b<\/a><ul><li><a href=\"#i-2\">\u306a\u305c\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u307e\u308f\u308a\u306f\u5b9f\u65bd\u65e5\u7a0b\u304c\u3042\u304d\u3089\u304b\uff1f<\/a><\/li><li><a href=\"#i-3\">\u30e2\u30d0\u30a4\u30eb\u307e\u308f\u308a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u4ed5\u7d44\u307f\u304c\u6bd4\u8f03\u7684\u30b7\u30f3\u30d7\u30eb\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#i-4\">\u9806\u4f4d\u3078\u306e\u5f71\u97ff\u306f\u304a\u305d\u3089\u304f\u5927\u3001\u3057\u3063\u304b\u308a\u3068\u6e96\u5099\u3092<\/a><\/li><\/ul><\/div>\n\n<h3><span id=\"110\">\u300c1\u670810\u65e5\u306b\u300d\u3001\u66f4\u65b0\u65e5\u7a0b\u3092\u660e\u8a18<\/span><\/h3>\n<p>\u30b3\u30f3\u30c6\u30f3\u30c4\u95b2\u89a7\u306e\u90aa\u9b54\u3092\u3059\u308b\u5168\u753b\u9762\u5e83\u544a\uff08\uff1d\u300c\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u5e83\u544a\u300d\u3068\u3082\u547c\u3070\u308c\u308b\uff09\u306f\u3001\u3068\u304f\u306b\u30b9\u30de\u30db\u304b\u3089\u30a2\u30af\u30bb\u30b9\u3059\u308b\u691c\u7d22\u30e6\u30fc\u30b6\u30fc\u306b\u3068\u3063\u3066\u3001\u3068\u3066\u3082\u554f\u984c\u306b\u306a\u308b\u3082\u306e\u3060\u3001\u3068\u3057\u3001Google\u306f<strong>\u305d\u3046\u3057\u305fWeb\u30da\u30fc\u30b8\u306b\u9806\u4f4d\u30da\u30ca\u30eb\u30c6\u30a3\u3092\u8ab2\u3059\u6c7a\u5b9a\u3092<a href=\"\/seoblog\/20160826-intersticial-pena\/\" target=\"_blank\">\u884c\u3044\u307e\u3057\u305f<\/a>\u3002<\/strong><\/p>\n<p>Google\u767a\u8868\u306b\u306f\u3001\u3053\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u66f4\u65b0\u304c\u884c\u308f\u308c\u308b\u5177\u4f53\u7684\u306a\u65e5\u7a0b\u3082\uff08\u73cd\u3057\u304f\uff09\u793a\u3055\u308c\u3066\u3044\u307e\u3057\u305f\u3002\u8a72\u5f53\u7b87\u6240\u306e\u7ffb\u8a33\u304c\u4e0b\u8a18\u3067\u3059\u3002\uff08\u539f\u6587\u82f1\u8a9e\u3001\u7ffb\u8a33\u306f\u7b46\u8005\uff09<\/p>\n<blockquote><p>\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u3059\u3050\u8868\u793a\u3055\u308c\u308b\u30da\u30fc\u30b8\u306b\u6bd4\u3079\u3001\u90aa\u9b54\u306a\u30a4\u30f3\u30bf\u30fc\u30b9\u30c6\u30a3\u30b7\u30e3\u30eb\u306e\u3042\u308b\u30da\u30fc\u30b8\u306f\u3001\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002\u3053\u308c\u306f\u3001\u753b\u9762\u306e\u5c0f\u3055\u3044\u30b9\u30de\u30db\u3060\u3068\u3001\u4e8b\u614b\u306f\u3088\u308a\u6df1\u523b\u3067\u3057\u3087\u3046\u3002<\/p>\n<p>\u30b9\u30de\u30db\u691c\u7d22\u306e\u30e6\u30fc\u30b6\u30d3\u30ea\u30c6\u30a3\u6539\u5584\u3092\u76ee\u6307\u3057\u3001<strong>2017\u5e741\u670810\u65e5\u4ee5\u964d<\/strong>\u3001\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u30b9\u30e0\u30fc\u30ba\u306b\u51fa\u306a\u3044\u30da\u30fc\u30b8\u306e\u30b9\u30de\u30db\u691c\u7d22\u9806\u4f4d\u3092\u4e0a\u304c\u3089\u306a\u304f\u3059\u308b\u66f4\u65b0\u3092\u884c\u3044\u307e\u3059\u3002<\/p>\n<div class=\"reference\">&#8220;Pages that show intrusive interstitials provide a poorer experience to users than other pages where content is immediately accessible. This can be problematic on mobile devices where screens are often smaller. To improve the mobile search experience, after January 10, 2017, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as highly.&#8221; (<a href=\"https:\/\/webmasters.googleblog.com\/2016\/08\/helping-users-easily-access-content-on.html\" target=\"_blank\">&#8220;Helping users easily access content on mobile&#8221;, Google Webmaster Central Blog)<\/a><\/div>\n<\/blockquote>\n<h3><span id=\"i\">\u306a\u305c\u65e5\u7a0b\u304c\u5177\u4f53\u7684\u306b\u793a\u3055\u308c\u3066\u3044\u308b\u306e\u304b<\/span><\/h3>\n<p>\u3053\u3046\u3057\u305f\u66f4\u65b0\u4e8b\u9805\u306b\u3064\u3044\u3066\u3001Google\u304c\u7d30\u304b\u3044\u65e5\u7a0b\u3092\u4e8b\u524d\u306b\u767a\u8868\u3059\u308b\u306e\u306f\u3001\u3042\u307e\u308a\u4f8b\u306e\u306a\u3044\u3053\u3068\u3067\u3059\u3002\u4eca\u307e\u3067\u3067\u3042\u308c\u3070\u300c\u25cf\u25cf\u6708\u306b\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3092\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u304b\u3082\u300d\u3068\u8a00\u3044\u3064\u3064\u6570\u30ab\u6708\u9045\u308c\u305f\u308a\u3001\u300c\u3082\u3046\u3059\u3050\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3059\u308b\u3088\u300d\u3068\u8a00\u3063\u3066\u306f\u30b9\u30eb\u30fc\u3057\u305f\u308a\u3001\u3068\u3044\u3046\u30d1\u30bf\u30fc\u30f3\u304c\u4e00\u822c\u7684\u3067\u3042\u3063\u305f\u3088\u3046\u306b\u601d\u3044\u307e\u3059\u3002<\/p>\n<p>\u4e2d\u3067\u3082\u6570\u5c11\u306a\u3044\u4f8b\u5916\u3068\u3057\u3066\u306f\u3001\u672c\u5e745\u6708\u306b\u884c\u308f\u308c\u305f\u30e2\u30d0\u30a4\u30eb\u30d5\u30ec\u30f3\u30c9\u30ea\u30fc\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306e\u5c55\u958b\u304c\u305d\u306e\u4e00\u3064\u3067\u3059\u3002\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u304b\u306a\u308a\u524d\u304b\u3089<a href=\"\/seoblog\/20160513-mf-upd-2\/\" target=\"_blank\">\u307f\u3054\u3068\u5c55\u958b\u5b9f\u65bd\u3055\u308c\u307e\u3057\u305f\u3002<\/a><\/p>\n<h4><span id=\"i-2\">\u306a\u305c\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u307e\u308f\u308a\u306f\u5b9f\u65bd\u65e5\u7a0b\u304c\u3042\u304d\u3089\u304b\uff1f<\/span><\/h4>\n<p>\u3057\u304b\u3057\u3001\u30e2\u30d0\u30a4\u30eb\u691c\u7d22\u307e\u308f\u308a\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\uff08\u4ed5\u69d8\u66f4\u65b0\uff09\u306f\u3001\u4ed6\u306e\u30da\u30f3\u30ae\u30f3\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3084\u30d1\u30f3\u30c0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3068\u3044\u3063\u305f\u3082\u306e\u3068\u6bd4\u3079\u3066\u3001\u306a\u305c\u3053\u3046\u3082\u5b9f\u65bd\u65e5\u7a0b\u304c\u660e\u3089\u304b\u306a\u306e\u3067\u3057\u3087\u3046\u304b\uff1f<br 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