{"id":4674,"date":"2017-02-03T14:06:54","date_gmt":"2017-02-03T05:06:54","guid":{"rendered":"http:\/\/seopack.jp\/seoblog\/?p=4674"},"modified":"2021-07-13T15:27:21","modified_gmt":"2021-07-13T06:27:21","slug":"170203-japan-update","status":"publish","type":"post","link":"https:\/\/seopack.jp\/seoblog\/170203-japan-update\/","title":{"rendered":"\u3010SEO\u901f\u5831\u3011Google\u521d\u306e\u65e5\u672c\u72ec\u81ea\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8 \u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u72d9\u3044\u6483\u3061\u304b\uff1f"},"content":{"rendered":"<p><img loading=\"lazy\" src=\"\/seoblog\/wp-content\/uploads\/2017\/02\/170203-japan-update01.png\" alt=\"170203-japan-update01\" width=\"640\" height=\"417\" class=\"aligncenter size-full wp-image-4676\" \/><\/p>\n<p>Google\u304c\u3053\u308c\u307e\u3067\u306b\u7121\u3044\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u3092\u6562\u884c\u3057\u307e\u3057\u305f\u3002<\/p>\n<p>2\/3\u306eGoogle\u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0\u3067\u306e\u767a\u8868\u306b\u3088\u308c\u3070\u3001Google\u306f\u65e5\u672c\u8a9e\u691c\u7d22\u306b\u304a\u3044\u3066\u3001\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u7121\u3044\u4f4e\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u306e\u9806\u4f4d\u304c\u4e0b\u304c\u308b\u3088\u3046\u306b\u8a55\u4fa1\u65b9\u6cd5\u3092\u6539\u5584\u3057\u305f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<br \/>\n<!--more--><\/p>\n<div id=\"toc_container\" class=\"toc_light_blue no_bullets\"><p class=\"toc_title\">\u76ee\u6b21<\/p><ul class=\"toc_list\"><li><a href=\"#i\">\u2460\u65e5\u672c\u8a9e\u72ec\u81ea\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/a><\/li><li><a href=\"#i-2\">\u2461\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3078\u306e\u5bfe\u51e6<\/a><ul><li><a href=\"#i-3\">\u306a\u305c\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304b<\/a><\/li><li><a href=\"#i-4\">\u691c\u7d22\u30a8\u30f3\u30b8\u30f3\u3068\u3057\u3066\u306e\u4fe1\u983c\u3092\u4fdd\u3064<\/a><\/li><li><a href=\"#i-5\">\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u3067\u306a\u3051\u308c\u3070\uff08\u30b3\u30f3\u30c6\u30f3\u30c4\u304c\u8584\u304f\u3066\u3082\uff09\u5927\u4e08\u592b\u306a\u306e\uff1f<\/a><\/li><\/ul><\/li><li><a href=\"#i-6\">\u5b9f\u969b\u306b\u3069\u306e\u304f\u3089\u3044\u5909\u52d5\u3059\u308b\u304b<\/a><\/li><\/ul><\/div>\n\n<blockquote><p>\n<a href=\"https:\/\/webmaster-ja.googleblog.com\/2017\/02\/for-better-japanese-search-quality.html\"><\/a>\u4eca\u9031\u3001\u30a6\u30a7\u30d6\u30b5\u30a4\u30c8\u306e\u54c1\u8cea\u306e\u8a55\u4fa1\u65b9\u6cd5\u306b\u6539\u5584\u3092\u52a0\u3048\u307e\u3057\u305f\u3002\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306b\u3088\u308a\u3001\u30e6\u30fc\u30b6\u30fc\u306b\u6709\u7528\u3067\u4fe1\u983c\u3067\u304d\u308b\u60c5\u5831\u3092\u63d0\u4f9b\u3059\u308b\u3053\u3068\u3088\u308a\u3082\u3001\u691c\u7d22\u7d50\u679c\u306e\u3088\u308a\u4e0a\u4f4d\u306b\u81ea\u30da\u30fc\u30b8\u3092\u8868\u793a\u3055\u305b\u308b\u3053\u3068\u306b\u4e3b\u773c\u3092\u7f6e\u304f\u3001\u54c1\u8cea\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u306e\u9806\u4f4d\u304c\u4e0b\u304c\u308a\u307e\u3059\u3002\u305d\u306e\u7d50\u679c\u3001\u30aa\u30ea\u30b8\u30ca\u30eb\u3067\u6709\u7528\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u6301\u3064\u9ad8\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u304c\u3001\u3088\u308a\u4e0a\u4f4d\u306b\u8868\u793a\u3055\u308c\u308b\u3088\u3046\u306b\u306a\u308a\u307e\u3059<br \/>\n<br \/>\n<a href=\"https:\/\/webmaster-ja.googleblog.com\/2017\/02\/for-better-japanese-search-quality.html\" target=\"_blank\">Google \u30a6\u30a7\u30d6\u30de\u30b9\u30bf\u30fc\u5411\u3051\u516c\u5f0f\u30d6\u30ed\u30b0: \u65e5\u672c\u8a9e\u691c\u7d22\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u3080\u3051\u3066<\/a>\n<\/p><\/blockquote>\n<blockquote class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"ja\" dir=\"ltr\">\u65e5\u672c\u8a9e\u691c\u7d22\u3067\u306e\u300c\u4f4e\u54c1\u8cea\u306a\u30b5\u30a4\u30c8\u3078\u306e\u5bfe\u7b56\u3092\u610f\u56f3\u300d\u3057\u305f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u767a\u8868\u3055\u308c\u305f\u3002\u30b9\u30d1\u30e0\u5bfe\u7b56\u4ee5\u5916\u3067\u306e\u65e5\u672c\u72ec\u81ea\u306e\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u6539\u5584\u767a\u8868\u306f\u6975\u3081\u3066\u73cd\u3057\u3044\u3002\uff1e\u65e5\u672c\u8a9e\u691c\u7d22\u306e\u54c1\u8cea\u5411\u4e0a\u306b\u3080\u3051\u3066 <a href=\"https:\/\/t.co\/8bWZ5boqXB\">https:\/\/t.co\/8bWZ5boqXB<\/a><\/p>\n<p>&mdash; \u8fbb\u6b63\u6d69 | Masahiro Tsuji (@tsuj) <a href=\"https:\/\/twitter.com\/tsuj\/status\/827326975832444928\">2017\u5e742\u67083\u65e5<\/a><\/p><\/blockquote>\n<p><script async src=\"\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>\u3053\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\uff12\u3064\u306e\u70b9\u3067\u304b\u306a\u308a\u7570\u4f8b\u3067\u3059\u3002<\/p>\n<h3><span id=\"i\">\u2460\u65e5\u672c\u8a9e\u72ec\u81ea\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8<\/span><\/h3>\n<p>\u307e\u305a\u3001<strong>\u65e5\u672c\u8a9e\u691c\u7d22\u306b\u72ec\u81ea\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u306a\u3055\u308c\u305f<\/strong>\u3053\u3068\u3002\u3053\u308c\u307e\u3067\u3001\u30b9\u30d1\u30e0\u5bfe\u7b56\u4ee5\u5916\u306eGoogle\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u8a00\u8a9e\u9593\u3067\u306e\u5dee\u5225\u5316\u304c\u306a\u3055\u308c\u308b\u3053\u3068\u306f\u3042\u308a\u307e\u305b\u3093\u3067\u3057\u305f\u3002\u591a\u5c11\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u306e\u5dee\u306f\u3042\u308a\u307e\u3057\u305f\u304c\u3001\u57fa\u672c\u7684\u306b\u306f\u540c\u6642\u671f\u306b\u540c\u3058\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u304c\u5c0e\u5165\u3055\u308c\u3066\u304d\u307e\u3057\u305f\u3002\u5c11\u306a\u304f\u3068\u3082\u3001\u65e5\u672c\u8a9e\u691c\u7d22\u3060\u3051\u306b\u3053\u306e\u3088\u3046\u306a\u306f\u3063\u304d\u308a\u3068\u3057\u305f\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u306a\u3055\u308c\u305f\u4e8b\u306f\u4eca\u56de\u304c\u521d\u3081\u3066\u3060\u3068\u307f\u3089\u308c\u307e\u3059\u3002<\/p>\n<h3><span id=\"i-2\">\u2461\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3078\u306e\u5bfe\u51e6<\/span><\/h3>\n<p>\u305d\u3057\u3066\u3001<strong>\u3042\u308b\u7279\u5b9a\u306e\u30e1\u30c7\u30a3\u30a2\u306b\u5bfe\u3059\u308b\u5bfe\u5fdc\u3067\u3042\u308b<\/strong>\u3068\u3044\u3046\u70b9\u3082\u304b\u306a\u308a\u7570\u4f8b\u3067\u3059\u3002<\/p>\n<p>2016\u5e74\u306e\u672b\u3054\u308d\u3001\u5927\u624b\u4f01\u696d\u304c\u904b\u55b6\u3059\u308b\u300c\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u300d\u300c\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u300d\u3068\u547c\u3070\u308c\u308b\u30b5\u30a4\u30c8\u304c\u4e00\u6589\u306b\u6279\u5224\u306b\u6652\u3055\u308c\u307e\u3057\u305f\u3002\u7279\u306b\u6279\u5224\u306e\u96c6\u4e2d\u3057\u305f\u4e00\u90e8\u4f01\u696d\u306e\u30b5\u30a4\u30c8\u306f\u9589\u9396\u3084\u30da\u30fc\u30b8\u524a\u9664\u306b\u8ffd\u3044\u8fbc\u307e\u308c\u3001\u5e83\u304f\u793e\u4f1a\u7684\u306a\u6ce8\u76ee\u3092\u96c6\u3081\u307e\u3057\u305f\u3002<\/p>\n<p>\u4eca\u56de\u306e\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u306f\u3001\u305d\u306e\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30b5\u30a4\u30c8\u3078\u306e\u5bfe\u51e6\u306e\u3088\u3046\u306b\u898b\u3066\u53d6\u308c\u307e\u3059\u3002\u3082\u3061\u308d\u3093\u63a8\u6e2c\u306b\u904e\u304e\u307e\u305b\u3093\u3002\u3067\u3059\u304c\u305d\u306e\u3088\u3046\u306a\u63a8\u6e2c\u304c\u6210\u308a\u7acb\u3064\u6839\u62e0\u3092\u793a\u3059\u3068\u3001\u6b21\u306e\u3088\u3046\u306a\u3082\u306e\u304c\u3042\u308a\u307e\u3059\u3002<\/p>\n<h4><span id=\"i-3\">\u306a\u305c\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u304b<\/span><\/h4>\n<p>\u305d\u3082\u305d\u3082\u3001\u300c\u30aa\u30ea\u30b8\u30ca\u30ea\u30c6\u30a3\u306e\u4f4e\u3044\u30b5\u30a4\u30c8\u3092\u8a55\u4fa1\u3057\u306a\u3044\u300d\u3068\u3044\u3046\u306e\u306fGoogle\u304c\u304b\u306d\u3066\u304b\u3089\u8a00\u3063\u3066\u3044\u308b\u3053\u3068\u3067\u3042\u3063\u3066\u3001\u4eca\u66f4\u8a00\u308f\u308c\u306a\u304f\u3066\u3082\u5206\u304b\u3063\u3066\u3044\u308b\u3053\u3068\u306a\u308f\u3051\u3067\u3059\u3002<\/p>\n<p>\u91cd\u8981\u306a\u3053\u3068\u306f\u3001<strong>\u3053\u306e\u30bf\u30a4\u30df\u30f3\u30b0\u3067\u3001\u65e5\u672c\u8a9e\u3060\u3051\u3067<\/strong>\u7279\u5225\u306a\u30a2\u30c3\u30d7\u30c7\u30fc\u30c8\u304c\u884c\u308f\u308c\u305f\u306e\u306f\u306a\u305c\u304b\uff1f\u3068\u3044\u3046\u3053\u3068\u3067\u3059\u3002<\/p>\n<p>\u65e5\u672c\u3067\u306f\u3001\u7121\u8cac\u4efb\u306a\u30b3\u30f3\u30c6\u30f3\u30c4\u3092\u5927\u91cf\u306b\u516c\u958b\u3057\u3066Google\u5bfe\u7b56\u3092\u884c\u3063\u3066\u3044\u305f\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u304c\u5e45\u3092\u52b9\u304b\u305b\u3001\u691c\u7d22\u7d50\u679c\u3067\u304b\u306a\u308a\u306e\u5b58\u5728\u611f\u3092\u793a\u3057\u3066\u3044\u307e\u3057\u305f\u3002\u305d\u3057\u3066\u305d\u308c\u304c\u793e\u4f1a\u7684\u306a\u554f\u984c\u3068\u3057\u3066\u53d6\u308a\u4e0a\u3052\u3089\u308c\u3066\u3044\u307e\u3057\u305f\u3002<strong>\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u306f\u3001Google\u3092\u653b\u7565\u3057\u3066\u3044\u305f<\/strong>\u306e\u3067\u3059\u3002<\/p>\n<h4><span 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class=\"twitter-tweet\" data-lang=\"ja\">\n<p lang=\"ja\" dir=\"ltr\">\u5bfe\u8c61\u306f\u300c\u30ad\u30e5\u30ec\u30fc\u30b7\u30e7\u30f3\u30e1\u30c7\u30a3\u30a2\u300d\u3060\u3051\u3058\u3083\u306a\u3044\u3067\u3059\u3002<br \/>\u60c5\u5831\u304c\u8584\u3044\u3001\u30c6\u30ad\u30b9\u30c8\u3092\u4e2d\u5fc3\u3068\u3057\u305f\u65b0\u8208\u30e1\u30c7\u30a3\u30a2\u304c\u5bfe\u8c61\u306b\u306a\u3063\u3066\u308b\u3002\u5bfe\u8c61\u30e1\u30c7\u30a3\u30a2\u306f\u500b\u4eba\u7684\u306b\u306f\u3068\u3066\u3082\u7d0d\u5f97\u611f\u3042\u308a\u3002\u624b\u52d5\u3067\u306a\u304f\u30a2\u30eb\u30b4\u30ea\u30ba\u30e0\u3067\u62bd\u51fa\u3055\u308c\u3066\u3044\u308b\u3068\u601d\u308f\u308c\u308b\u304b\u3089\u4eca\u5f8c\u306e\u65b0\u898f\u30b5\u30a4\u30c8\u306b\u3082\u5f71\u97ff\u3059\u308b\u306f\u305a\u3060\u3057\u4eca\u5f8c\u8abf\u6574\u3082\u53ef\u80fd\u3002GJ\u306a\u5bfe\u5fdc\u3063\u307d\u3044\u3002<\/p>\n<p>&mdash; \u8fbb\u6b63\u6d69 | Masahiro Tsuji (@tsuj) <a 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